The idea first took shape in the hands of our founder, Dennis Black, back in 1972. As a fast and facile professional fly-tyer, Dennis was known for his skill and speed at producing hundreds of dozens of flies each year for the larger mail order houses. But he was also quick to realize how fast the demand for excellent flies would outstrip the abilities of cottage industry types like him.

To create excellent flies in sufficient supply – without sinking his standards. In response, Dennis developed (with characteristic care) a methodical plan: First, he enlisted the tying expertise of the likes of Dave Whitlock, Jack Dennis, Andy Puyans and others, to help him set the standard of excellence for Umpqua flies.