Innovation and advanced technology is what auto-racing champion Jon Bauer introduced to fly fishing over two decades ago. The award winning MacKenzie large arbor reel revolutionized fly reel design. Having come from a different background of race cars and precision technology, Jon looked at things differently when considering the function of the fly reel. Applying the principals of basic physics it was obvious that the best design for a direct drive fly reel was with a large arbor spool to minimize the variance of moment arm effect during the use of the reel. This simple principal improved all aspects of fly reel function; line handling, line retrieval and drag performance.
Bauer products are put to the test daily by our customers, guides and staff. Our goal is to pursue superior performance and not to accept convention as “good enough.” Our passion for fly fishing drives our goal to create innovative, quality products that enhance the fly fishing experience. Join us in the pursuit of excellence.